MMAjunkie.com Fight Biz: UFC conquers North America, but education top priority overseas
The crowd of 21,451 that turned out for UFC 97 in April not only set a North American attendance record for MMA, it also topped this year’s average home attendance of four Major League Baseball teams.

Welcome to the new normal in sports, where MLB is struggling to draw fans amid the worst economic downturn since the Great Depression, yet the UFC is playing to large, raucous crowds wherever it travels.

In his latest installment of MMAjunkie.com Fight Biz, Steve Sievert discusses the UFC’s continued growth but some of its challenges with new overseas markets. He also discusses where Forrest Griffin’s new book landed on a famous best-sellers list, what one former UFC champion thinks of “Kimbo Slice” appearing on “The Ultimate Fighter,” the latest on WAMMA following a mass exodus of executives and rankings-committee members, and Mixed Martial Arts LLC’s new deal with Microsoft.

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